Listen to the online radio of RTÉ 2XM live, which officially launched in 2008 as a digitally distributed music radio station, owned by Raidió Teilifís Éireann, Ireland’s National Public Service Broadcaster. 2XM radio is the sister station of RTÉ 2FM and serves as an alternative expansion adjunct to 2FM, as its programme structure closely mirrors that of 2FM. Music takes precedence, but 2XM's playlist ventures beyond the mainstream to embrace alternative waves of music. As a result, a wide array of diverse and exotic genres enrich the musical palette, including rock, indie, alternative, electronica, nu metal, as well as some soul, hip-hop, rap, house, electronic, pop-punk, hardcore, and even more fascinating genres and styles. The primary rule here is to stand apart from the typical assembly-line music. RTÉ 2XM's schedule features programmes that cover festivals related to its preferred music genres across Europe and also supports emerging Irish bands by introducing them to listeners through interviews and by playing their music. RTÉ 2XM slogan: "Ireland's New Music Alternative"